Cracker Barrel Shares Rise Premarket After Chain Restores Old Logo

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An exterior view of a Cracker Barrel Old Country Store...

Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would abandon a new minimalist logo that received intense backlash from conservative critics, including President Donald Trump.

Key Facts

Cracker Barrel unveiled their new logo as part of a new marketing campaign last week, which quickly drew the ire of conservative influencers on social media, most of whom complained about the ongoing trend of minimalist logo redesigns.

Cracker Barrel’s share price slumped for days after the logo redesign, falling more than 7% on August 21 as criticism mounted.

The company announced they would return to the old logo on Wednesday evening after markets closed, shortly after President Trump himself weighed in on the redesign.

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