The Supporters' Shield win means Messi has already claimed two trophies during his short time in Miami, the first of which came shortly after he joined the team in July 2023 when he was thrust into the limelight of a newly expanded Leagues Cup competition.
The Leagues Cup pits every team from MLS against every team from Mexico's Liga MX in a World Cup-style, mid-season tournament, and at the time it felt like one made especially for Messi. Inter Miami went all the way, defeating Nashville on penalties in the final, but that was very much a sideshow. The MLS Cup play-offs are where this team will be judged.
The challenge for Messi now is to claim MLS' flagship title. There is a sense that it would be good for the league for him to do so, given the attention it would attract.
But this has led to a backlash against some aspects of 'Messi mania' from fans of other teams as most of the attention on the league falls, perhaps understandably, on Inter Miami and the Argentine superstar.
As is the case when any side is successful, or expected to be so, and is given more coverage as a result, they soon become the team everyone wants to beat.
Having a team that provokes the ire of the opposition can be good for a league's competitive spirit, which can sometimes be lacking in a relatively new league such as MLS in which 18 of the 29 teams qualify for the post-season, and there is no traditional league title winner and no relegation.
Amid all of this is a general appreciation that one of the best players of all time is plying his trade in the US, and fans have turned out across the country to watch Messi.
If Inter Miami go all the way, it will be one of the most keenly anticipated MLS Cup finals of all time, at least for those looking to attend the game itself.
When it comes to TV viewership, though, MLS has sacrificed a potentially larger TV audience in favour of putting Messi behind an Apple TV subscription service.
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