Forbes Business Breaking 6-Year-Old Video Of Taylor Swift Urging Fans To Vote Goes Viral
Key Facts
In the video, which Swift filmed speaking into her phone’s front camera and edited with an Instagram filter, she urges her young fans to head to the polls.
The video spread on social media Tuesday, with several X users posting the video, racking up thousands of likes and millions of views.
The video was actually filmed and posted to Swift’s Instagram story in 2018, the year she endorsed Democrat Phil Bredesen over Sen. Marsha Blackburn in the U.S. Senate race in Tennessee, the first time she publicly endorsed a candidate (Blackburn won).
The resurfaced video appears to originate from a TikTok account, @taylor_swift_videos—as many reposts of the video to X have that user’s TikTok watermark—which posted it this morning and racked up more than 350,000 views.
The video was reposted to X by user Bill Madden, who has more than 270,000 followers and says he is a singer-songwriter focused on “preventing a Trump dictatorship,” which garnered 1.6 million views.
Call to Activism, an X account with more than 1.1 million followers that supports Vice President Kamala Harris, also reposted the video, garnering more than 500,000 views.
Contra
Swift did remind fans to vote this week, just not in that viral video. She celebrated the end of the U.S. leg of her Eras Tour in an Instagram post Monday, offering a “friendly but extremely important reminder that tomorrow is the US Election and your last chance to vote.”
Key Background
Swift made her highly anticipated endorsement of Harris minutes after her Sept. 10 debate against former President Donald Trump, writing on Instagram Harris is a “steady-handed, gifted leader.” Swift cited an AI-generated image Trump posted to Truth Social that falsely implied she had endorsed him as part of her decision to speak out, stating she wanted to combat misinformation. Swift’s endorsement has been regarded as powerful, as she has driven hundreds of thousands of users to voter registration websites by posting links to her Instagram story. About 406,000 users clicked on a vote.gov link within 24 hours after Swift posted it on Instagram in September. Clicks from the Instagram post accounted for more than half of all visits to the website during that 24-hour period.
Forbes Valuation
Swift’s net worth is $1.6 billion, according to Forbes estimates. She joined the billionaire ranks last year, largely thanks to a boost from the Eras Tour, which is now the highest-grossing tour of all time.
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