MetaThreads Unleashed: Zuckerberg's Game-Changing App to Dethrone Twitter and Redefine Social Sharing

Meta has unveiled its latest app, Threads, and it's strikingly reminiscent of Twitter, but with its own unique twist. This new addition, an extension of the popular Instagram app, allows users to share text posts of up to 500 characters, along with links, photos, and even five-minute videos.

The launch of Threads has been expedited to take advantage of the turmoil brewing at Twitter HQ. Elon Musk, the new CEO of Twitter, has faced heavy criticism for implementing changes that have upset devoted users. To sweeten the deal, anyone with an existing Instagram account will automatically receive a Threads account with the same username, albeit after downloading the Threads app.

On Thursday, Meta rolled out Threads in over 100 countries, including the United States, the United Kingdom, Canada, and Australia, for both iOS and Android users. The promotional efforts for Threads have already attracted attention from renowned celebrities such as Gordon Ramsay, Shakira, and Lando Norris. The app is free to use, but to acquire the coveted blue verification tick next to your name, a subscription to Meta Verified, priced at £10 per month, is required.

Instagram, which Meta acquired for around $1 billion in 2012, has traditionally been a platform for sharing photos accompanied by brief captions. In contrast, Threads, developed by Instagram engineers, is specifically designed for sharing text updates and participating in public conversations. It allows users to follow anyone they desire, showcasing their posts on a personalized feed. Furthermore, the feed will feature recommended content from "new creators we haven't discovered yet," essentially displaying content from users not followed by the individual.

Similar to other social media apps like Hive and Truth Social, Threads provides a profile page structured akin to Twitter. The profile features three distinct tabs displaying "threads," "replies," and "reposts" (equivalent to retweets). Users can personalize their profile by adding a profile photo and a short bio, just as they would on Twitter. Additionally, any changes made to a user's username on Instagram will automatically be reflected on Threads.

An integral aspect to note is that Threads necessitates an Instagram account for usage; one cannot use Threads independently of Instagram. Meta's vision for Threads revolves around expanding the best aspects of Instagram to the realm of text, creating a creative space for users to express their ideas. Threads offers a separate platform for real-time updates and public conversations, allowing creators and casual posters alike to connect with friends and individuals who share their interests. Features available on Instagram, such as AI-generated image descriptions, are also enabled on Threads.

Security provisions, similar to those on Instagram, are incorporated into Threads. For instance, users can filter out replies containing specific words on their threads. Additionally, users have the ability to unfollow, block, restrict, or report a profile on Threads by simply tapping the three dots next to a particular thread. Any accounts blocked on Instagram will automatically be blocked on Threads as well.

In the United Kingdom, all users under the age of 18 will receive a private profile upon joining Threads, ensuring their privacy and safety. Threads could prove to be a stroke of genius from Meta as it allows users to bypass the typically arduous process of signing up for a new app. Existing Instagram users will effortlessly receive a Threads account with the same username, making the transition seamless.

This strategic release of Threads by Meta seems to coincide with the recent discontent directed at Twitter, which has increasingly hidden features behind a paywall. Elon Musk recently revealed that non-subscribers of Twitter Blue, the platform's £11 per month subscription service, are limited to reading only 600 tweets per day, although he later announced an increase to 800 tweets. This announcement sparked the trending hashtag #RIPTwitter and led to a staggering 983% surge in searches for "delete Twitter" on

Google in the UK, according to CasinoAlpha, a comparison service. Adding fuel to the fire, Twitter announced that TweetDeck, a beloved desktop application that organizes tweets into columns, will soon be exclusively available to Twitter Blue subscribers.

With Meta's timely introduction of Threads, they aim to capitalize on the growing frustration with Twitter and its paywall practices. By providing an alternative platform that prioritizes user-friendly features and unrestricted access, Meta hopes to attract disenchanted users. This move comes as no surprise considering Twitter's recent controversies and the opportunity Meta sees to swoop in and offer a more inclusive and engaging social media experience.

In summary, Meta's new app, Threads, is poised to shake up the social media landscape. With its resemblance to Twitter, combined with Instagram's user-friendly interface, Threads offers a fresh and exciting way to share text-based content and engage in public conversations. As Meta leverages the popularity of Instagram and the dissatisfaction with Twitter, Threads has the potential to become a go-to platform for users seeking a dynamic and unrestricted social media experience.